Paze
Simplifying checkout.
Amplifying joy.
Overview
Your cards have a new home with Paze
Early Warning Services teamed up with SPCSHP to launch Paze, their latest payment solution. This smart digital wallet is designed to securely store credit and debit cards, eliminating the hassle of manual entry and lost passwords. With Paze, shoppers can enjoy seamless and secure transactions through their bank’s app or directly at checkout.
Opportunity
Humanizing online checkout, because online shopping is fun, until it isn't.
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Solution
Built for how you shop.
The mission was to shift consumer perceptions, making checkout as delightful as the shopping itself. A key challenge for the brand would be how to bring human touch to a process that’s typically mechanical, while highlighting the innovative simplicity and reliability of Paze.
By anchoring the brand in the excitement of shopping rather than the checkout process, we connected emotionally with consumers, positioning Paze as a tool to enhance—not interrupt—their shopping experience. The big idea: “Built for how you shop.” We showcased humorous and relatable shopping scenarios that culminated in smooth, calming checkout experiences. These scenarios reflected diverse shopping habits, ensuring relatability and emphasizing Paze’s adaptability.
execution
Truth starts here
We designed a communication system that online shoppers can authentically see themselves in, all-the-while remaining open to imagination and possibilities. Using the visual vernacular of on-line, e-commerce interfaces helped to highlight key moments within the checkout experience. This ensured that unique selling points and were communicated with a sense of ease, simplicity and clarity.
The visual language of e-commerce
We designed a communication system that online shoppers can authentically see themselves in, all-the-while remaining open to imagination and possibilities. Using the visual vernacular of on-line, e-commerce interfaces helped to highlight key moments within the checkout experience. This ensured that unique selling points and were communicated with a sense of ease, simplicity and clarity.
Results
Built for trust. Proven by results.
The campaign exceeded expectations, establishing Paze as a trustworthy new player in digital payments:By turning checkout into a moment of ease and confidence, Paze not only achieved awareness goals but laid the foundation for future growth in adoption and transactions.