Today deserves delivery
In a world where you can’t walk around the block for a coffee break, we needed to find a new way to help Starbucks fit into your life. After all, the world keeps spinning, and coffee keeps it turning on time.
A smart delivery partnership with Uber Eats meant a safe way to bring that coffee break to you, and with it a well deserved me-moment that can brighten any day.
The new routine
Short films tapped into authentic stay-at-home moments, from work to play. We showed customers how getting Starbucks delivered can take the everyday and make it something special, no matter how you spent your days.
That delivery feeling
Our social campaign brought to life that rush of excitement you feel when the doorbell rings and you know your order is waiting right outside your door.
Playful content showed all the ways Starbucks fits into your life at home. Whether that’s ordering a treat for a special occasion, or just trying to make a normal day into something special.
Bringing the message home
Starting with film and social, we launched a full digital campaign, including all owned channels – from the Starbucks homepage to their mobile app.
We reminded coffee lovers that whether it’s a big day or any other day, a delivery from Starbucks can transform it. Right from their home.
For the first time ever, a second espresso
The overwhelming success of Frappuccinos meant Starbucks began to lose credit as a serious coffee purveyor amongst male millennials. So they introduced a second espresso for the first time in over 40 years.