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Supporting ALL IN

We needed to create an engaging brand experience for college students — one that is trustworthy but speaks to their experiences.

Setting up ALL IN as an evergreen, trusted source of information creates flexibility in the site structure to evolve when elections are upcoming, and when they are not.

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Opportunity areas

Provide access to trusted information

Expand on being a trusted source of information, delivered in a way that speaks to our target audience and their needs

Decode complex processes

Create clear, simple pathways for students to take the steps specifically relevant to them

Facilitate planning election day

Consider the broader purpose of a “pledge” to engage the community up to, on, and after Election Day

All in to vote website screenshot
All in to vote website screenshot
All in to vote website screenshot
All in to vote quote - When we asked Gen Z how they feel about voting, common emotions expressed were pride, empowerment, excitement, patriotic, and anxiety. The tension between empowerment and anxiety makes Gen Z a unique group of voters.
All in to vote quote - When we asked Gen Z how they feel about voting, common emotions expressed were pride, empowerment, excitement, patriotic, and anxiety. The tension between empowerment and anxiety makes Gen Z a unique group of voters.

Key features


Homepage wizard

Asking a few questions and giving students a personalized list of actions and articles to plan their Election Day

All in to vote homepage wizard

Evergreen content

Creating trustworthy, approachable content to guide students through the confusing parts of the election process, relevant far beyond the presidential election

All in to vote evergreen content

Expert partners

Leveraging tech partners like BallotReady and Vote.org to bring important functionality into the site to create a holistic experience

All in to vote Expert partners
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots

All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots
All in to vote website screenshots

Our results


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