Supporting ALL IN
We needed to create an engaging brand experience for college students — one that is trustworthy but speaks to their experiences.
Setting up ALL IN as an evergreen, trusted source of information creates flexibility in the site structure to evolve when elections are upcoming, and when they are not.Visit website
Provide access to trusted information
Expand on being a trusted source of information, delivered in a way that speaks to our target audience and their needs
Decode complex processes
Create clear, simple pathways for students to take the steps specifically relevant to them
Facilitate planning election day
Consider the broader purpose of a “pledge” to engage the community up to, on, and after Election Day
Asking a few questions and giving students a personalized list of actions and articles to plan their Election Day
Creating trustworthy, approachable content to guide students through the confusing parts of the election process, relevant far beyond the presidential election
Leveraging tech partners like BallotReady and Vote.org to bring important functionality into the site to create a holistic experience
Over 15K total
pledges to vote
Designing the world’s most caring travel provider
Evolving an established airline’s digital ecosystem to provide travelers with a more caring and thoughtful approach to travel.