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We all know brands and fashion magazines often use Photoshop to ‘retouch’ photographs of their models. But often these tweaks can be so drastic that the final image doesn’t reflect reality at all.

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We’’ve all seen them. Miles Davis with his world-weary glare, James Dean’s hands shoved deeply in his pockets, Audrey in Paris or Dylan just being Dylan — photos that capture the elusive cool that establishes and defines our cultural icons.

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