dogification

June 26, 2012

Games are for humans, gamification is for dogs.

Now that “gamification” is a thing, it’s worth exploring a few ways that games are useful beyond just reward systems.

Tim-Burton

June 8, 2012

Forward Thinking Vol. 79

NYT: 32 Innovations That Will Change Your Tomorrow, Tagbrand: Brand Check In, ScentScape, Tim Burton – a filmography

Flyfire

April 27, 2012

Forward Thinking Vol. 73

Lego Super Hero Movie Maker, Zombies, Run!, Descriptive Camera, Firefly, Taking a Look at Spell Tower’s Success.

Forward Thinking Vol. 62

February 2, 2012

Forward Thinking Vol. 62

In London, Riding the Underground Turns Into a Game, Distance Magazine, Clear App, Made Better In Japan, Hotel Room Smart Remote

Gamification: Too much ‘ification,’ not enough ‘game’

November 14, 2011

Gamification: Too much ‘ification,’ not enough ‘game’

Jamin Warren and Tavit Geudelekian stopped by our studio last week for a lively conversation about their magazine Kill Screen. Now in its 5th issue, the publication aims to bring to gaming the same level of cultural appreciation and critical respect enjoyed by music, literature and film.

Audience Relationship Diagram

August 12, 2011

Forward Thinking Vol. 39

Idea Execution and The Creative Process, Gamification as ‘Exploitationware,’ Why We Hold Fast to Losing Strategies, A Comprehensive Guide to Digital & Social Media Strategy, The 7 Motivators of Sharing

Making Our Way to the Gamepocalypse

November 23, 2010

Making Our Way to the Gamepocalypse

Gamification – i.e. the use of gaming techniques employed in non-game scenarios – is more than just the buzzword of the month. Tangible evidence of its existence is popping up everywhere online, from badges and mayorships to virtual currency and competitions that boast real world rewards.