During a recent trip to visit my family, I had an interesting conversation with my brother about an optical illusion called the Kanizsa Triangle.

As designers, we often say we work with brands to solve their business problems. But in reality, there are two processes at hand – problem setting and problem solving.

Idea Execution and The Creative Process, Gamification as ‘Exploitationware,’ Why We Hold Fast to Losing Strategies, A Comprehensive Guide to Digital & Social Media Strategy, The 7 Motivators of Sharing

Last week our crew sat down with Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, to have a discussion about innovation, experimentation, and the creative process.