For one, imagine a frictionless Foursquare, where every restaurant, bar, event or lecture you experience is automatically logged and broadcast. No longer do you need to manually write a recommendation for a good tapas joint – the fact that you’ve been to one thrice speaks for itself. Once TVs and eReaders get in on the action, we’ll be passively broadcasting everything we watch, read and listen to, everywhere we go – not just content, but our behaviors. Ultimately this means a lot more noise and clutter that marketers are going to have to pierce through. How to choose from the dozens of videos or hundreds of articles my friends consumed today? We’re starting to see the reaction from content creators, in the form of conflated, sensationalist titles tacked onto every piece of content, desperately clamoring for our attention. “The One Thing You Must Know Right Now” or “This Is the Best Photo of All Time”.
As we continue moving towards a future even more saturated with media, the way we package and promote our content becomes even more important. Content curation, either from algorithms or from brands we trust, is going to play an even larger role. Consuming content will be more and more about finding the best filters.
[This article was originally published on Media Magazine’s Future of Media Forum]
For more on trends in social media, check On Instagram, #nofilter is just another filter.