Ring Shot was the third game in our Life Savers Gummies® More Fun For Your Mouth™ suite, created to provide fans with a simple, addictive diversion that was easy to learn, but tough to master – and full of the playful, colorful Gummies spirit.
Ring Shot tests the laws of physics and gravity. In this game, fans choose one of five Gummies and launch it as far into the sky as possible. Each of the Five Flavors—Cherry, Strawberry, Watermelon, Blackberry and Green Apple—has a distinct personality and different strengths and weaknesses. As each ring flies, fans collect points to buy power boosts and upgraded launchers to send the Gummies farther and higher with each new game. Repeat play is encouraged as points accumulate over time and medals are awarded for game achievements. Fans can also share their scores, challenging their Facebook friends to try and beat them.
We promoted these games via banner, mobile and Facebook ads, as well as fan page wall activity. Extending the playful nature of Life Savers Gummies into digital for the first time, we leveraged the communal aspect of Facebook and the target audience’s penchant for gaming. The resulting activities appeal to new fans and give existing ones more ways to engage with a brand they love to have fun with. Or as one fan wrote on Facebook, “I have been playing this life savers ring toss thingy all day… I am addicted. So much fun… WOW… Luv it.”
You can check out the other projects we did with Life Savers Gummies: Gummie Mug and String It Along.