When your brand assets include a big spaceship, it’s best to go to the source to get the work done. In this case, the brand is Alienware. In launching their M17x laptop, they, along with Enfatico, enlisted Big Spaceship to promote the global product release. The result? AllPowerful.com.
As you arrive at this celestial experience, Alienware’s all-knowing technology detects your location before pulling you aboard a spacecraft. From there, you are introduced to the M17x – the most powerful 17” laptop in the universe. The specimen lab allows you to explore the tech specs, design and special features (like facial recognition) that this gaming machine offers. You can also scour the surveillance room and the restricted materials, which showcase behind-the-scenes footage, screensavers and other pass code-protected goods.
All Powerful received more than 250,000 visitors in its first three weeks of existence (and more than 50,000 individuals signed up for the pre-launch reveal). The experience, available in 17 languages, coincides with product sales in dozens of countries. For those ready to obtain the power of the M17x, we created a seamless user experience to transition to the purchase page.