Crawling up Capitol Hill

Exposure to toxic chemicals threatens children and babies in particular. Seventh Generation wants to increase government regulation of such toxins in household items. Our objective was to empower passionate but busy moms to take an active role in reform on Capitol Hill. We partnered with Carmichael Lynch to create The Million Baby Crawl, enabling individuals to stand up for those who cannot.

By bringing the Million Baby Crawl to life online, we leveraged the power of moms across the nation, giving them a simple way to pledge support by creating a crawler or backing those babies already on the move. They can spread the good word on Twitter (#MBCrawl) or share their soapbox speech on Facebook. Supporters can also enter to win a trip to DC, where we hope such forward-thinking crawlers will lead to real change.