Think

During last week's presentation on Advertising & Transmedia Storytelling, I touched upon a wide range of topics, examples and people, and didn't have enough time to do most of them justice.  So, as promised, this post provides some further detail, as well as links to additional resources and recommended reading for anyone who wants to know more about the topics that I mentioned. (Apologies in advance: this is longer than most Think posts, since there's a lot to cover.)

Last Thursday, I had the pleasure of speaking at Transmedia: The Story To Sell, a new conference held in Amsterdam, organized through a collaboration between the Hogeschool van Amsterdam and mediaLABamsterdam, and dedicated to exploring the emerging concept of transmedia storytelling.