Think

 Our crew's perspective on ideas that move people.
Tagged as “branding”
Nov 18, 2009

When Good Brands Go Brandless, Part III

A brand’s vanishing act risks being seen as oddly plucky or, worse, patronizing. This is particularly true if the reasoning behind it is rooted in a short-sighted quick fix or a publicity stunt. You might as well slap a Band-Aid onto an ulcer. In Parts I and II of this series, I looked at Muji, Starbucks, McDonald’s, Freshjive and, briefly, Al Green. Their changes in behavior imply not “brandlessness” but a desire to define a new brand or reinvent an existing one.



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branding  

Apr 13, 2009

When Oatmeal Speaks

Go humans go.

Go humans go. This ad greeted me Monday morning as I exited the subway in DUMBO. It found me in Chinatown too. I was intrigued and a bit startled. I assumed it was part of a larger campaign, but this was the first I’d seen. Go humans go…to me, it had Martian undertones. And that Quaker man! He hasn’t changed much over the years.
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branding, food, twitter