Last Thursday, I had the pleasure of speaking at Transmedia: The Story To Sell, a new conference held in Amsterdam, organized through a collaboration between the Hogeschool van Amsterdam and mediaLABamsterdam, and dedicated to exploring the emerging concept of transmedia storytelling.
While much of the event was in Dutch, I was fortunate enough to hear presentations from the other international speakers, including Christopher Sandberg (The Company P) who discussed the creative process behind the Emmy-winning Swedish participatory drama The Truth About Marika, and Jeff Gomez (Starlight Runner), who talked about the process of creating entire transmedia worlds for projects ranging from James Cameron's forthcoming Avatar to Coca-Cola's Happiness Factory.
My own presentation, which built upon my previous work as a researcher for MIT's Convergence Culture Consortium, as well as my experience planning and developing transmedia campaigns for clients here at Big Spaceship, explored the topic of Transmedia & Advertising, in an attempt to help explain some of the opportunities and challenges that marketers face when experimenting with transmedia storytelling:
Over the next few weeks, I intend to post a series of entries here on Think, which will both explain the recommendations offered in the presentation, and reflect on a series of interesting conversations that were raised at the event. (Time permitting, I'll also expand the slides to include an audio track, for anyone interested in hearing the full explanation.)
Another entry will also be posted here shortly, with a list of links and recommended resources that expand upon the examples, topics and ideas included in the presentation.
