As many Think readers already know, Big Spaceship was one of the founding agencies in a non-profit association called the Society of Digital Agencies (SoDA). SoDA brings together a range of amazing digital agencies (41, at current count) from around the world, all of whom share a common desire to advance the field of digital marketing. This year, that shared desire led to the publication of The SoDA 2010 Digital Marketing Outlook, a fantastic collection of articles and thought pieces from SoDA members.
On Big Spaceship's behalf, I contributed a piece entitled "Stop Spreading Viruses and Start Giving Gifts," in hopes that 2010 might finally be the year when the marketing community moves past the generally flawed, frequently counter-productive, and fundamentally arrogant idea that "viral" is a specific type of work that marketers can choose to create, rather than the resulting pattern when people choose to share something with each other.
