Archive of September 2009
Sep 01, 2009

When Global Participation Is the Default

The internet is largely a global space. Even considering irregularities in hardware and software, coupled with regional variations in access to certain content, one must assume that anything online can be experienced across the globe. This can create unexpected consequences when content meant for a local audience attracts the attention of those beyond that region. A parody-filled reaction to an Israeli cell phone commercial about soccer and the separation wall is a case in point.