
I'm actively following all the discussion about new metrics for Facebook widgets. I'm fascinated by apps that are supposedly "wildly popular" but seem really shallow to me. Facebook metrics went from number of installs (something that could easily be manipulated) to daily usage (something that encourages flashy content and fleeting engagement). Which is why the latest move to tracking monthly active users for apps is a smart move on Facebook's part. It forces app developers to think about how to sustain interest and engagement over time.
Thinking about my own Facebook usage recently. I was a near addict to the game Pack Rat. I spent hours playing on a daily basis for nearly 2 months. But now, I'm done with it. I'll...



