Archive of August 2008
Aug 28, 2008

Change in Facebook Metrics for "Longer-Term Engagement"

fish

I'm actively following all the discussion about new metrics for Facebook widgets. I'm fascinated by apps that are supposedly "wildly popular" but seem really shallow to me. Facebook metrics went from number of installs (something that could easily be manipulated) to daily usage (something that encourages flashy content and fleeting engagement). Which is why the latest move to tracking monthly active users for apps is a smart move on Facebook's part. It forces app developers to think about how to sustain interest and engagement over time.

Thinking about my own Facebook usage recently. I was a near addict to the game Pack Rat. I spent hours playing on a daily basis for nearly 2 months. But now, I'm done with it. I'll...

Aug 06, 2008

Interviews for The FWA

fish
There's one site that is guaranteed to be on at least one person's monitor in the office -- The FWA. With a daily dose of great design and development, we can launch into our work with renewed excitement.

Another great feature is the interview section. Our friend Tim Barber from Odopod was recently featured. And Rob Ford asked a bunch of us to participate in May. I've pulled out some choice quotes from each:

Tim
The biggest gap in the current landscape is with sites that are conceptually inventive and super high production value but that are also super easy to comprehend and navigate.

Tyson
The best way I've found to learn something...

Aug 01, 2008

Lo-Fi Hi-Fi

UPDATED: Here's our new endtag!
We're big fans of crafty techniques here at Big Spaceship. We've got a new endtag that blends all the best in lo-fi EFX with After Effects and more. Sometimes taking a step away from the...