Think

Yes, I am that person who has reviewed thousands of movies on Netflix and loves Amazon's recommender services. I love the instantaneous yes/no or love/hate decisions. So with Noah Briar's Brand Tags site, you can do it with a bunch of highly recognizable brands.

Like the highly charged logo for the 2012 Olympics.

Russell Davies talks about the idea of "pre-experience design."

If the experience of playing with the iPhone is good, the pre-experience of iPhone advertising helped prepare people for it.