Think

Thanks to Twitter, my friend Scot was reunited with his lost cellphone. In fact, he didn't even realize it was gone. But the ever determined samaritan sent a tweet via the phone to alert Scot that the phone was in good hands.

Wired caught wind of the story too.

It's worth sharing my thoughts from the PSFK Conference last week. Overall, Piers and "the purple shirts" did a great job lining up a great bunch of speakers. Thanks!

I really liked Grant McCracken's thoughts on Pattern Recognition. Often I find it is easy to notice the brilliant digital strategy, it's describing it (concisely) to clients that is difficult. What is the tag that you can attach to it that makes it obvious?

During the Tomorrow's TV panel, I took plenty of notes for my strategy partner, Ivan. They mentioned the scale of participation when it comes to interactive TV. Does 35,000 viewers equal 500 active participants? We all need to be clear about goals from the outset, because engagement does not just mean eyeballs. Ivan often talks about timeshifing and placeshifting of TV. To take it a step further, the panelists noted that content often depends on the screen you...