Think

With the likes of the Internet - so ingrained in our lives that a day without it would be unimaginable - and the time-apocalypse that is World of Warcraft - so ingrained in our daily lives that a day without it would be unimaginable - I feel like asking a question. Do people still pen and paper role-play?

Most of us at the Big Spaceship grew up as geeks - when others were rolling down their car windows to whistle at chicks, we were rolling twenties. As the years passed and the responsibilities piled up, we waved a sad so long to our character sheets, our dice, and our experience (but not our experiences). Around this time, the computer and video game industry was on a slow rise from its early 80's collapse, and by the 90's another type of RPG captured the gamer masses: the MMO.

The new wave of gamers have grown up in...

Mike lent me the book Masters of Doom last week. I devoured it...to say the least. Gaming's deep history makes me excited for some of our upcoming projects that include their own games. Like lots of other industries, it's about taking little building blocks from previous games and arranging them in new ways to create the newest and latest hit. Maybe even adding something brand new - a new engine, a new narrative structure, a new way of interacting with other players...

Will Wright, designer of The Sims and Spore, acknowledges game history while boldly plunging forward in his talk at The New Yorker's conference 2012: Stories from the Near Future. I loved when he said that he wants to make games so that "people can make more and more creative things with...

Big Spaceship has launched their newest online multiplayer game 30 Days of Night, based on the upcoming movie starring Josh Hartnett, Melissa George, and Danny Huston. With character designs by Ben Templesmith (co-creater and artist of the graphic novel) and 5 different maps to choose from, players take control of either Humans or Vampires, and fight for 30 days. Can you survive the darkness? Will you feast for the winter? You decide.

Now that we have PR speak out of the way, let's do some more "shine the light on me" in less glaring tones. Like our previous game, Spider-Man 3, we...

Gamers have made it clear that advertising is OK if it is contextual and non-intrusive. Links here, here and here. In fact, it may even be making brands "cool." And there are scads of articles about what in-game advertising means to video games:
Some Dos and Don'ts, an overview and even a thesis.

For me, a question arises: does all this data hold up...

Who ever said viral is a cheap way to get your name out there?

a gorilla makes cadbury famous for 6 days :: Influxinsights

As we're finally taking a deep breath after the launch of some large projects (like The Search for Bourne & 30 Days of Night) and a number of pitches, I've caught back up with my blogroll.

I came to the digital world through the backdoor. From library science school to experience development for an amazing museum to content development for a museum exhibit design and fabrication firm, one thing remained constant - give people the information that they want when they want it in a format they want (not that they always know). I imagine other people have similarly unique backgrounds with similar goals. We all want to engage people with cool stuff.

The question is: how can you do your best work as an "ideator" for the digital world? Other people have suggestions. Like...

A particularly insightful post from one of our favorites, David Armano, on senior agency executives understanding (as derived from actual use) of the digital landscape.

"You are looking for a sense of understanding that only comes with experiencing something for yourself. You are looking for honesty and authenticity. And you are looking for credibility."

I would take this a step further and transpose this to the agency in general. If the agency isn't fundamentally digital, can it be honest, authentic and credible in a space that "shifts like the desert sands?"