Russell Davies talks about the idea of "pre-experience design."
If the experience of playing with the iPhone is good, the pre-experience of iPhone advertising helped prepare people for it.
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May 01, 2008
Ads prepare you for the real experience.
Russell Davies talks about the idea of "pre-experience design."
If the experience of playing with the iPhone is good, the pre-experience of iPhone advertising helped prepare people for it. Share this Post
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