Hamdi Ulukaya, the founder and CEO of Chobani, had a dream: to open a Mediterranean-inspired Greek yogurt bar in Manhattan’s SoHo neighborhood. In July of 2012, that dream came true. Chobani SoHo offers a rotating selection of yogurt creations prepared with seasonal, local ingredients.

The store is a celebration of artisanal, hand-selected foods, and Big Spaceship designed digital signs that were informative to customers while enhancing those values. Stretching across five screens and 9,600 pixels, the screens use simple, elegant typography and rich, stunning photography to describe the ingredients in each creation.

To learn about other projects we’ve done with Chobani, read here.