May 10th, 2012
Forward Thinking Vol. 75
NYT: New Tech City
This week the New York Times reported about a recent study called New Tech City, concluding that the technology industry is growing more in NYC than anywhere else in America. The city’s growing industry isn’t based around computer chips, but rather the creative applications of these technologies.
Ray Ban: Bright Light
Ray-Ban recently launched an app called Bright Light – a tool to help people in cities get the most out of the sun. The app predicts where the sun will be shining during different points in the day based on the shadows of tall buildings in the city, and plots crowd-sourced locations (cafes, parks, etc.) where you can enjoy the weather. A smart digital execution by a classically analog brand.
An interactive tool that lets you create customizable monster-looking paper toys. Using HTML5 to combine animation and illustration, ctrl + [p] successfully bridges the digital/analog gap, giving users the option to print out their creation with instructions on how to put it together the old fashioned way (see: glue and scissors).
Advertising People are Not Normal
A recent study by iThink found that people who work in advertising are worlds apart from “normal” people. The statistics come as no surprise, since the industry is constantly immersed in digital trends and technologies – but the real proof is that they had to see it laid out in an infograph to truly appreciate it.
The World’s First Interactive, Shoppable Music Video
SSENSE, a Canadian luxury retail company, recently released an interactive, shoppable music video. The video, which features artists decked out in the retailer’s clothes, gives viewers the option of pausing the video to “shop the look” on the screen. An innovative idea – we’re curious to see if more brands harness this technology as a way to let consumers contextualize their products.