March 1st, 2012
Forward Thinking Vol. 65
Anthm is a new app that turns party playlists social. Users with the app can log into a playlist with a password and then vote songs up or down in popularity. It also integrates Rdio, adding a robust music library to the mix.
Recently launched Pinweel isn’t your standard photo-sharing app. Lending itself to a unique focus on group experience, Pinweel focuses on collaboration; something that similar apps, like color, have attempted without much success. The clean interface makes it easy for users to create albums and invite their friends to contribute photos, creating a dynamic visual conversation.
Facebook Timeline for Brands
Wednesday morning, Facebook rolled out the highly anticipated Timeline for brand Pages. While all Pages won’t be required to make the switch until the end of March, some brands are already using the new feature to tell their brand story. Timeline gives consumers an easy view into a brand’s life, providing almost human-like characteristics (the elegant NYTimes Timeline almost looks like a photo album of someone’s life). At Big Spaceship we’re already thinking of ways to use this new feature to tell our company’s story along with leveraging the feature for our clients.
Oscar Winning iPad App
At this year’s Academy Awards, what stole the show for us wasn’t a certain celebrity’s leg, but rather the winner for Best Animated Short Film, which was not quite a film, but an iPad app. The Fantastic Flying Books of Mr. Morris Lessmore originated as a film, before it was turned into an interactive children’s book that immerses the reader into the story. The stunning graphics combined with an optimized user experience present an award-winning example of a digital platform that can truly engage an audience.
Power to the Audience
A trio of LA filmmakers are asking their audience to shape the story of their monthly short films. Users submit story “constraints” on the Finite Films website, which are then compiled and voted on; the winners are used as the basis for an upcoming film, and the original submitter receives credit. Finite’s success in creating and integrating user interaction suggests a positive future for marketers with the ability to pivot and react to consumer feedback and tailor media accordingly.