January 13th, 2012
Forward Thinking Vol. 59
Our weekly update, where we share what’s inspiring us:
OneReceipt is a new cloud service that helps you manage receipts, providing a simple online hub to store details of your purchases. The service holds both e-receipts and user-submitted photos of paper receipts, allowing you to tag purchase types and organize spending.
We recently stumbled across a two part presentation from Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company. The presentation explains Coke’s plans for the future and the ways in which they believe they will add significant value to their brand. Mildenhall provides an in-depth look at their plans, with a great focus on dynamic storytelling and new, authentic ways in which to engage their consumers.
In Caffeine We Trust: Infographic Print
Column Five Media wanted to show their appreciation of their clients & partners as 2011 drew to a close and they did so in a rather clever way based around a great cornerstone of the creative industry – coffee.
In line with their business’ focus on the production of infographics, Column Five produced an interactive poster that helps the recipient document their coffee consumption. Over the course of a month the recipient is asked to monitor their consumption and then ‘paint’ their results on to the post using, you guessed it, coffee.
Samsung has recently unveiled their Smart Window at the CES tech trade show, a “transparent screen will fit any window up to 46 inches at a resolution of 1366 x 768.” The device is operated by touch alone and looks to behave much like the tablet devices we see across the market today. Though there has been no confirmation of production or release dates, we’ll be excited to see how this technology develops and its potential application in retail and home use.
Mr. Daisey & the Apple Factory
Apple superfan Mike Daisey saw photographs from inside a Chinese factory that produces the iPhone. Intrigued by what he’d seen, Daisey visited that factory and turned his experience into a one-man show: “The Agony and the Ecstasy of Steve Jobs.” His findings and delivery of these thoughts is truly compelling, exposing conditions that aren’t what we’d expect from one of the superbrands of today.
