December 22nd, 2011
Forward Thinking Vol. 57
Our weekly update, where we share what’s inspiring us:
Driving Millennial Motivation: Purpose is Essential
Siegel + Gale’s Lisa Bertelsen and Matthew Huss recently published their thoughts on hiring Millennial talent. They look beyond the common allure of salary and benefits, instead focusing on increasing business value (and talent pools) by defining goals and purpose.
5 Lessons From The Best Interaction Designs Of 2011
Penned following his role as a judge for 2011′s Interaction Design Awards, Robert Fabricant of Frog Design produced an insightful article highlighting key themes that have surfaced throughout the last 12 months.
Seth Godin discusses the idea of “trustiness” in a time where many openly question brand transparency. Businesses and marketers address the issue of fostering consumer trust in various ways, however Godin suggests that many, to their downfall, opt to curate a brand image that significantly deviates from the absolute truth.
Twitter Without Fear
The Wall Street Journal recently explored the Twitter strategies of three recognizable brands: South West Air, Whole Foods and Best Buy. Each have different tactics as to how they manage their accounts, which are interesting and thought provoking in their own right.
Why Are Time Inc., Nordstrom, Etsy and Land’s End So Excited About Pinterest?
AdAge looks at the potential impact of Pinterest on a variety of businesses as a credible traffic source. The social bookmarking platform has continued to grow since its inception and now stands as a frontrunner alongside services such as Svpply as standout partners in the ever-evolving e-commerce loop.