Now that Facebook’s unveiled a new public metric, “People Talking About” – I thought it’d be interesting to re-rank the top ten brand pages (as measured by Famecount), fresh out of the gate.

Facebook Top Ten Brand Pages (Ranked by “Likes”)
1. Coca-Cola: 34,511,504
2. Starbucks: 25,446,846
3. Oreo: 23,092,391
4. Red Bull: 22,427,254
5. Converse All Star: 20,780,055
6. Converse: 20,141,021
7. Skittles: 19,348,317
8. Playstation: 17,420,065
9. Pringles: 13,602,128
10. Victoria’s Secret: 15,343,727

Facebook Top Ten Brand Pages (Re-ranked by “Talked About”)
1. Starbucks: 508,526
2. Coca-Cola: 220,867
3. Victoria’s Secret: 145,125
4. Skittles: 137,558
5. Oreo: 114,454
6. Red Bull: 112,051
7. Playstation: 104,837
8. Converse: 52,866
9. Pringles: 50,488
10. Converse All Star: 40,858

(Also interesting to note that McDonalds, ranked #18 by “likes” has a ‘Talked About’ # of 264,867, ranking it #2.)

A bit of background on the “People Talking About” metric – it’s been added as a visible metric so that users can see how much engagement and conversation is happening around the brand and its page. It takes into account user-initiated activities: likes, posts, comments, shares, polls, photo-tagging, mentions and check-ins. In effect, it measures how social each page is, rather than how many people have merely ‘liked’ it.

Thoughts as to which metric is more valuable? (More info on the new metrics here.)