August 19th, 2011
Forward Thinking Vol. 40
Our weekly update, where we share what’s inspiring us:
JiWire Mobile Audience Insights Report
Location based promotions have been slow to catch on, but a quarterly report by JiWire breaks down new research on mobile activity, specifically around location based behavior and mobile shopping. Some interesting stats here: 53% of mobile users are happy to hand over their location data in exchange for content and promotions, and consumers are 3 times more likely to respond to sales and promotional offers over coupons, regardless of proximity.
Introducing Invention Strategy
It’s a fair statement that most people use job titles to say what they can’t do, rather than what they can. This post by Winston Binch outlines the idea of “Invention Strategy” – a creative discipline that would act as an umbrella term for strategy in the social media and start-up environment. We’re big believers in the t-shaped strategist approach, and anything that moves away from over-specializing disciplines is a good move in our book.
Foreign Policy Survey of the Internet
In this infographic, Foreign Policy illustrates what top experts are predicting for the future of the internet. By discussing both the technology of the past as well as growing digital trends, the study poses some interesting questions about what’s to come. In particular, we were intrigued by the topic of which business sectors have been disrupted most by the internet and the results that show manufacturing as seemingly untouched.
New York City is planning to introduce parking meters that can be refilled via cellphones – a system that we think is long overdue. While this isn’t a completely new concept, we’ll be impressed if they’re able to modify such an expansive and engrained system, and we’ll welcome it with open arms.
An interactive infographic that lets you explore the sexual preferences of a thousand British test subjects. Reminding us of a digital version of The Kinsey Reports, our Director of Strategy called this project “a spicy meatball” due to its edgy subject matter – but we think it’s compelling enough to take a look.
