August 12th, 2011
Forward Thinking Vol. 39
Our weekly update, where we share what’s inspiring us:
99% brings us a great collection of videos that demonstrate how different innovators approach the creative process. Drawing insight from leading creatives like Ira Glass and Steve Jobs, the collection offers a robust look at how leaders in different fields, whether writing, design, or research, are able to achieve success through their approach toward the creative process.
A post by game designer Ian Bogost looks at the trend of ‘gamification,’ arguing that in it’s more ‘exploitationware’ than anything else. While game mechanics often lend themselves well to marketing campaigns – is it the wrong move to attach leaderboards and point systems to marketing experiences?
This article by Fast Company delves into the psychology behind why we latch on to failing strategies rather than changing our approach. Using the game of poker as an example, the article shows how we often respond to a losing strategy through aggression and making irrational moves out of despair. The right response, of course, is to choose your battles, cut your losses, and learn from your mistakes.
The name says it all in blogger Jordan Julien’s Comprehensive Guide to Digital and Social Media Strategy. While we won’t try to summarize this frighteningly thorough analysis of the current digital and social media landscape, we will say that it’s definitely worth the read if you’re looking for insight on how to operate within social channels.
While everything is built to be social these days, we often neglect to understand what makes us want to share things in the first place. Digital anthropologist Mike Walsh examines the 7 key motivators behind the behavior of sharing, ranging from wanting to be a ‘network alpha’ to building social ties – and he ultimately argues that while marketing has gone social, “the brand consumers care about is theirs, not yours.”