June 26th, 2008
95% of Strategists Love Their Job
Yes, I’m one of them. I love being able to spend time thinking, contemplating and then working with others to make ideas into something real. At family functions or cocktail parties, I invariably get a “oohhh, that sounds so fun” when I describe my job.
While neither the IPA Strategy Group survey (their site requires membership) or Heather Lefevre’s Account Planning survey (not exactly strategy, but…) really account for the work that I do — Creative Strategy — they both capture many of the challenges in this line of work.
Here is some food for thought:
Strategists feel valued by their clients (87%) and have confidence to deal with the challenges thrown at them by their clients and agencies alike (87%).
69% say they are happy working where they are.
Me too.
