Piers raises some great questions and concerns about the elusive trend business. In a creative field such as ours, it becomes difficult to quantify and prove what, at the end of the day, is sometimes a gut instinct. The hard fact is that trends are spotted by those who not only put the time into looking for the trends but those who have the capability to synthesize all of the endless, endless data.

Oh, and if you’re going to the PSFK conference in a few weeks…see you there!