A particularly insightful post from one of our favorites, David Armano, on senior agency executives understanding (as derived from actual use) of the digital landscape.

“You are looking for a sense of understanding that only comes with experiencing something for yourself. You are looking for honesty and authenticity. And you are looking for credibility.”

I would take this a step further and transpose this to the agency in general. If the agency isn’t fundamentally digital, can it be honest, authentic and credible in a space that “shifts like the desert sands?”