Khoi Vinh, design director for the NYTimes.com, puts together a sound argument for paring down features in new online campaigns. Make something to delight the beginner or intermediate user and you will surely entertain the expert. But experts, the feisty group that they are, will always want more. Better features. Esoteric content. Add this and you will likely lose the beginners and intermediate users. So what’s the answer… Well a good balance is always wise advice but err on the side of the non-expert. In my humble non-expert opinion.