Hi, everybody! We at Big Spaceship have recently started launching a series of blogs in an effort to share with the world how we do things, and hopefully get some insightful commentary that will help us do things better. Our development team recently launched Labs, our design team has Motherboard, and our games team is about to relaunch Deep Machines. This is the weblog of our Creative Strategy team, where we plan to discuss some of the broader thinking behind our work, as well as relevant issues in the worlds of marketing, technology, advertising, branding, transmedia, and the developing digital age (to name just a few of our interests).