During last week's presentation on Advertising & Transmedia Storytelling, I touched upon a wide range of topics, examples and people, and didn't have enough time to do most of them justice.  So, as promised, this post provides some further detail, as well as links to additional resources and recommended reading for anyone who wants to know more about the topics that I mentioned. (Apologies in advance: this is longer than most Think posts, since there's a lot to cover.)

Last Thursday, I had the pleasure of speaking at Transmedia: The Story To Sell, a new conference held in Amsterdam, organized through a collaboration between the Hogeschool van Amsterdam and mediaLABamsterdam, and dedicated to exploring the emerging concept of transmedia storytelling.

In Part I of our distribution learnings we learned important lessons like the importance of mapping our certificate request to the same name in the iPhone Developer Portal, the differences between Agents and Admins and Developers (oh my!) and the answer to the all important question: "What should I set my bundle identifier to?"

Now in Chapter II of understanding iPhone distribution we'll uncover provisioning for ad-hoc applications and prepping an application for final deployment on iTunes Connect.

When I first started dabbling with Objective-C and iPhone development I found the entire learning process cumbersome and frustrating. In fact, many days I still do. Often Apple’s documentation seems dated, complex or difficult to find. The hangover of the NDA from the early era of iPhone development still lingers – there is a dizzying amount of information to consume and understand before you can develop for this phone.

I’d like to start sharing some of the learnings I’ve had along the way. Not every solution I’ve come up with is perfectly in tune with the patterns the Objective-C community or Apple recommends. I’m coming at iPhone dev from the angle of a self-taught programmer, someone who cut their teeth on JavaScript and ActionScript and now has stumbled onto something a little more complicated. Hopefully these articles will help me and the community at large to better document and understand this exciting new territory.

If you missed Flash on Tap, you missed out. I had a blast in Boston meeting and drinking with the community. Let me tell you, the infrared5 people know how to throw a party. My presentation covered Big Spaceship's process on a day-to-day level -- the 10 fundamentals that get us through what seem like crazy deadlines. I've posted the slides on SlideShare for your downloading pleasure.

UPDATE: Or you can just watch 'em here!

Earlier this year, it was reported that women 55 and over are the fastest growing segment of users on Facebook. Just yesterday, however, Inside Facebook released a 60-day update, finding that fewer people in the same age group are revisiting their profiles.

The original report was seen as a sign that older generations are beginning to embrace social networking. Citing similar patterns (for example, people aged 45-64 being the fastest growing demographic in mobile texting), a new-found optimism for boomers and their relationship with the Internet emerged. However, the new revelations have stunned the digital community who have started to question whether the technological learning curve is just too great of older users.

For a project we were building recently in PaperVision3D I came across a problem when trying to clip MovieMaterials inside of a plane.  Another big factor was that my stage was not set to scaleToStage, which seemed to fix the problems the little I played with it.  However, for this site it wasn't an option. Following is some insight into the steps I took to solve this problem in hopes that it saves someone else some time.  Admittedly, this problem should be no biggie for the papervision buff, but it took me a while to track down an answer.